Hello, I’m Jo Dimbleby.
Content designer, UX and content strategist, information architect and product storyteller.
I transform complex user needs and business objectives into human-centred content, concepts, frameworks and systems.
Clients and approach
Over the last 15 years, I’ve worked on a wide range of product and service development projects across the public, private and not-for-profit sectors, both as an independent consultant and as a contractor within agency and in-house teams.
Describing what I do is sometimes hard, as I proactively apply different approaches to meet each project’s unique challenges. When formulating an approach, I draw from professional experience of:
- Content design
- Content engineering
- Content operations
- Content strategy
- Conversation design
- Information architecture
- Product and service design
- UX strategy
- UX writing and storytelling
- Content design
- Content engineering
- Content operations
- Content strategy
- Conversation design
- Information architecture
- Product and service design
- UX strategy
- UX writing and storytelling
Recent projects
Improving access to energy grants for ‘hard-to-engage’ and vulnerable households
Client:
Department for Energy Security & Net Zero (DESNZ)
Partner agency:
Transform
Project phase:
Discovery
Project length:
10 weeks
My role:
Content Strategist
Other team members:
Project Lead, Delivery Manager, Technical Architect, Service Designer, Business Analyst, Data Analyst, 2 x User Researchers
My self-directed work
• Development of an awareness strategy framework for all user groups, based on qual and quant findings from our researchers’ surveys and interviews
• Creation of both offline and online comms messaging frameworks mapped to each stage of the end-to-end user journey
• Planning and facilitation of a content workshop to explore how scheme case study content might be used to manage expectations and prevent disengagement
Feedback from the client
“This is fantastic work, Jo! I can’t believe you’ve achieved all this in such a short amount of time!”
“Just wanted to say thanks again for your hard work. The frameworks are going to be incredibly helpful when we have our budget conversations later in the year.”
Improving access to energy grants for ‘hard-to-engage’ and vulnerable households
Client:
Department for Energy Security & Net Zero (DESNZ)
Partner agency:
Transform
Project phase:
Discovery
Project length:
10 weeks
My role:
Content Strategist
Other team members:
Project Lead, Delivery Manager, Technical Architect, Service Designer, Business Analyst, Data Analyst, 2 x User Researchers
My self-directed work
• Development of an awareness strategy framework for all user groups, based on qual and quant findings from our researchers’ surveys and interviews
• Creation of both offline and online comms messaging frameworks mapped to each stage of the end-to-end user journey
• Planning and facilitation of a content workshop to explore how scheme case study content might be used to manage expectations and prevent disengagement
Feedback from the client
“This is fantastic work, Jo! I can’t believe you’ve achieved all this in such a short amount of time!”
“Just wanted to say thanks again for your hard work. The frameworks are going to be incredibly helpful when we have our budget conversations later in the year.”
Connecting school leaders with resources designed to reduce teacher workload
Client:
Department for Education (DfE)
Partner agency:
Transform
Project phase:
Discovery
Project length:
8 weeks
My roles:
Content Strategist / Content Designer / Information Architect
Other team members:
Policy Stakeholders, Delivery Manager, Service Designer, User Researcher
My self-directed work
• Heuristic content review and detailed analysis of GOV.UK performance data
• Research into platform feasibility, with 12 stakeholder interviews conducted in collaboration with our service designer
• IA restructure and redesign of page content for proof-of-concept testing, informed by findings from two rounds of user research interviews
• Synthesis of final research findings into content task recommendations for alpha
Feedback from the client
“I see a lot of projects as a [GDS] service assessor and I’m really impressed with this discovery work… I’m going to share this performance analysis as an example for other teams.”
“One of the clearest and most informative presentations I’ve been to at DfE.”
“Thrilled with the new designs… Feels like we’re on track to make a real impact!”
Connecting school leaders with resources designed to reduce teacher workload
Client:
Department for Education (DfE)
Partner agency:
Transform
Project phase:
Discovery
Project length:
8 weeks
My roles:
Content Strategist / Content Designer / Information Architect
Other team members:
Policy Stakeholders, Delivery Manager, Service Designer, User Researcher
My self-directed work
• Heuristic content review and detailed analysis of GOV.UK performance data
• Research into platform feasibility, with 12 stakeholder interviews conducted in collaboration with our service designer
• IA restructure and redesign of page content for proof-of-concept testing, informed by findings from two rounds of user research interviews
• Synthesis of final research findings into content task recommendations for alpha
Feedback from the client
“I see a lot of projects as a [GDS] service assessor and I’m really impressed with this discovery work… I’m going to share this performance analysis as an example for other teams.”
“One of the clearest and most informative presentations I’ve been to at DfE.”
“Thrilled with the new designs… Feels like we’re on track to make a real impact!”
Reducing waste in the retail sector through adoption of smarter inventory planning
Client:
Inventory Planner by Sage
Partner agency:
Clearleft
Project phase:
Discovery
Project length:
6 weeks
My roles:
UX Strategist / Content Strategist / Content Designer
Other team members:
Project Lead, Delivery Manager, Product Designer
My self-directed work
• Production of an intent audit, mapping Jobs-To-Be-Done against primary customer intents gleaned from user research findings
• Customer journey diagramming to illustrate the different gating options for access to demo content
• Led the team on development of concepts for an improved onboarding experience, including UX strategy and design for:
• intent-based landing pages
• repurposable micro demos
• low friction customer profiling flows
• personalised modular guidance
Feedback from the client
“You’ve absolutely nailed it.”
“The work that Carly Farrer, James Gilyead and Jo Dimbleby did for us, and more importantly the way they did it, reminded me over and over that working with skilled professionals on product-led work is so much flipping fun.”
Reducing waste in the retail sector through adoption of smarter inventory planning
Client:
Inventory Planner by Sage
Partner agency:
Clearleft
Project phase:
Discovery
Project length:
6 weeks
My roles:
UX Strategist / Content Strategist / Content Designer
Other team members:
Project Lead, Delivery Manager, Product Designer
My self-directed work
• Production of an intent audit, mapping Jobs-To-Be-Done against primary customer intents gleaned from user research findings
• Customer journey diagramming to illustrate the different gating options for access to demo content
• Led the team on development of concepts for an improved onboarding experience, including UX strategy and design for:
• intent-based landing pages
• repurposable micro demos
• low friction customer profiling flows
• personalised modular guidance
Feedback from the client
“You’ve absolutely nailed it.”
“The work that Carly Farrer, James Gilyead and Jo Dimbleby did for us, and more importantly the way they did it, reminded me over and over that working with skilled professionals on product-led work is so much flipping fun.”
You can find a complete list of projects and clients on my LinkedIn profile.
If you would like further details about any of my work, don’t hesitate to get in touch.
It would be great to hear from you...
Jo Dimbleby
Director, Boldscript Ltd